Ancestry partnered with the National Portrait Gallery to launch The Nation’s Family Album, inviting the public to submit family photos to sit alongside 125,000 digitised portraits spanning 500 years. To showcase the breadth of the Gallery’s collection, we created bold collages of portraits from different eras, making a striking visual statement while giving people the chance to see their own family history become part of a national record. The campaign celebrated themes of belonging, legacy, connection and identity, highlighting the richness and diversity of Britain’s shared story.