Expedia partnered with Liverpool FC to mark Jürgen Klopp’s final home game with a city-wide billboard takeover. Featuring Klopp’s own words, “I will never walk alone again,” alongside fan messages like “Safe travels, Jürgen” the campaign created a powerful dialogue between manager and supporters across Liverpool. Amplified by the club’s global fanbase, the tribute captured the emotion of the moment and reinforced Expedia’s role in connecting people through journeys, memories, and community.