MINI’s electric relaunch unveiled three new cars with a fresh look, blending future-focused tech with the brand’s playful heritage. Anomaly created a global 360 campaign spanning TV, OOH, social and digital — built around circular motifs inspired by MINI’s round OLED, vibrant colours and dynamic motion. With the lines “Nice to meet you again” and “BIG LOVE,” the campaign reintroduced MINI to a new generation, using a bold fish-eye style to showcase the fleet’s joyful, customisable spirit.

I helped bring MINI’s colourful new world into the digital and social space — translating a static identity into motion to capture the energy of its new electric range. Working closely with the production team, we developed animation principles inspired by the movement of the cars and built asset packs and guidelines for regional markets worldwide. Our work spanned every major digital touchpoint, helping MINI’s electric vision come alive online.