Unilever set out to cut through a cluttered, greenwashed landscape with a bold new global identity that brings fresh energy to its long-standing commitment to purpose. We created a flexible brand system spanning 135 markets and uniting 400+ brands under one cohesive vision. With dynamic iconography, a vibrant colour palette, custom typeface and a renewed tone of voice, every element celebrates and elevates the iconic Unilever logo. No longer a passive badge, it now lives as part of a vibrant world that inspires employees and drives the next generation of consumers to actively choose Unilever.

I was brought in at Anomaly London to help bring this new world to life — translating the colourful, animated spirit of Unilever’s “Every U Does Good” campaign into a global identity system. What began as a bold creative vision soon became a huge design challenge, with every brand touchpoint needing to reflect this new energy. Over almost three years, I worked hands-on across digital templates, social content, internal comms, merchandise and environmental graphics — creating assets, refining layouts and developing motion principles to keep everything cohesive. It was an incredible learning experience and an opportunity to help shape how a brand of Unilever’s scale expresses itself creatively.